Self-adhesive labels that complement your products

Label Shapes, any size, any shape, anywhere …

Can you print a labels the shape of a starburst?


Can my labels have three square corners and one with a rounded corner?


To save me putting on two labels can a tamper seal be a part of my main label?


At Axicon, we’re asked questions like this on a daily basis and the answer is always ‘Yes!’ Occasionally it may need a bit of imaginative thinking on our part, but we’ve always succeeded in supplying our customer with a workable solution.


In fact, custom or bespoke shapes are far more common than you may initially think. For example, although the weight/volume of jars is fairly standard the height, diameter and shape of the jar often isn’t and on top of that they could be circular, hexagonal or beveled - the result of this is that pretty much every label was at once a bespoke size.

Over the years we have accumulated a library of hundreds of cutters which continues to expand on a weekly basis. Many of these are rectangular, square or circular but we have many bespoke shapes including, triangles, ovals and labels with tabs & cut outs.


To help you decide upon the right label shape for your product, we’ve created a guide to some of the factors you’ll want to consider.

Special shapes create brand awareness.

Brand awareness. It’s what we all strive for. Having an instantly recognizable product label is an essential part of this. Typically a business will rely on the design or colour of the label, but the shape also has a part to play.


Possibly the best example of this is Heinz and their trademark ‘keystone’ shaped label recognizable all over the world by its silhouette alone (image?). As with all good design, the shape is far from random. It portrays strength and significance and relates to the origin of Heinz. Pennsylvania (the home of Heinz) was one of the thirteen original founding states of America and is known as the keystone state.


Customizing the shape of your labels may not achieve that level of recognition, but making your products stand out on the shelf and become instantly recognizable for repeat customers will pay dividends.


amper seals

We offer a wide range of multi-purpose security seals, void and tamper evident labels. Here we will look specifically at tamper evident food labels. For information on our security labels click here.


Our range of jar seal labels vary from basic rectangular strips through lollypop labels and dumbbell shapes to bespoke shaped seals. Typically these are supplied blank or printed and have a hi-tack adhesive.

All of the above options are available on a wide range of face materials and can be made to tie-in with the rest of your packaging and suitable for use in any environment. For some synthetic materials and laminated labels a perforation may be required to enable the seal to be broken.

For specific food types such as honey, we have printed labels available off the shelf. However our state of the art digital printers allow us to supply custom printed labels for practically the same price.





Our customers have two main reasons for purchasing labels with perforations:


1. Retailer specifications.

Some retailers will specify a label with an internal perforation. Usually this to enable a price to be removed on a gift while allowing their contact details to remain on the product. These are typically printed on removable or deadened adhesive.

Cut out windows

We’ve established how important it is to get the right branding, size and shape of label. Add to this the legal requirements which can lead to a larger than expected label. Not necessarily a problem, but frustrating in cases where clear pouches, trays, jars or bottles have been chosen specifically to show-off the product.


A cut out window is a novel solution to this allowing the quality of your product to stand out by creating an individual, distinctive look to your product and adding shelf appeal. This is look is popular amongst artisan foods and beverages as well as loose leaf tea, coffee grounds and beans.

Church Road, Weston on the Green

Bicester, Oxfordshire, OX25 3QP, UK

Tel: 01869 350442  Email:

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